Minority Business Entrepreneur

March/April 2014

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Making Moves Marching to the Beat of a Different Drum By Tanya Isley MBE March/April 2014 25 Chretien For Lisa Michele Chretien, found- er and president of EventMover, a childhood filled with poverty and adult responsibilities provided her with the tremendous strength and resolve needed to build a successful event transportation business in an industry traditionally dominated by males. "It stemmed from being 15 years old, raising a brother and sister [that were] 10 and eight years younger than me—having to survive. It drove me to never want to be there again," Chretien says. Chretien held sales management and operations positions with major transit companies, including Atlas and Mayflower. However, her frustration with what she calls "diluted" services in the transportation industry, at that time, spurred her to start her own, EventMover, one month later. She's experienced tremendous success since then, but starting with limited business and financial knowl- Lisa Chretien's award winning fi rm is driven by her passion and experience with adversity. edge made the first year of business particularly maddening. If given an- other opportunity, Chretien says she would do do things differently. "I would never have pulled the trigger and started EventMover if I'd known what I was going to experience, particularly in the first year. I would have done a lot more research. Like what's the differ- ence between a C corp and an S corp? And an LLC? What do I need to know? What do you mean payables and receivables? And profit margin?" she says. "I didn't have the knowledge that I really needed f rom an ac- counting standpoint. It never dawned on me that you might need to have a relationship with a bank." Despite those first-year growing pains, EventMover has become a major player in the event transporta- tion industry, providing specialized services in response to the unique transportation requirements of ma- jor clients in the trade show, auto show and special event industries. EventMover services major clients worldwide in a variety of industries and only handles the transportation T R A N S PO R TAT I O N BY DES I G N TM

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